Pinky Goat Lashes
I created this Pinky Goat x Namshi lashes video for YouTube paid ads. The client’s brief focused on highlighting two key product benefits: the lashes can be worn up to ten times and they suit all eye shapes and makeup occasions.
Co-directed, edited by Ariana Rodriguez
To bring this to life, I created a concept where we see our model wearing the same pair of lashes across different set-ups, each featuring distinct styling to showcase versatility.
Between each look, we included short tutorial moments to keep the video dynamic while also demonstrating how easy the lashes are to apply.
