Calvin Klein Jeans x Namshi exclusive collection
I shot, directed and edited this campaign video for Calvin Klein Jeans’ exclusive drop at Namshi. Created specifically for social media platforms, the video blends the brand’s iconic black-and-white aesthetic with colour moments that highlight denim textures and vibrant styling details.
Video shot, directed and edited by Ariana Rodriguez
The creative brief called for a relaxed, in-studio feel that aligned closely with Calvin Klein’s clean, minimalist tone.
To bring a playful and interactive edge, I combined crisp digital footage with nostalgic analogue shots—captured on a Hi8 camcorder using 8mm tapes.
Some of these shots feature the models filming themselves with the handycam, adding an intimate, behind-the-scenes layer to the overall visual story.
The final result is a mix of polished and raw textures that reflect both the brand’s heritage and the spontaneity of youth culture—tailored perfectly for paid social performance.
