Tommy Jeans x Namshi concert
I co-directed, shot edited and colour-graded a series of short video portraits for Tommy Jeans.
The brand organised a live concert which was broadcast via the Namshi website and app, with the goal of spotlighting emerging musical talent in the region.
The videos were used to introduce each artist before their performance. They were shot in 4K and on
Hi8 cassette tape.
Directed, shot, edited and colour graded by Ariana Rodriguez
To give each artist a strong and personal introduction, I developed the concept of short videos where the performers spoke about their music, personal style and how they express themselves through fashion. These were filmed as a blend of cinematic talking heads and stylised lookbook-style visuals.
The videos aired directly before each act’s performance during the livestream and were also repurposed and exported in various formats for use as paid social ads across
multiple platforms.