Celebrating Air Max - Nike
As one of my biggest projects to date, “Celebrating Air Max” reflects my
ability to lead a creative vision from idea to execution. I was involved in every stage of the process—developing the concept, directing on set, editing and handling all post-production.
This campaign video was inspired by themes of imagination, experimentation and pushing boundaries—drawing from the limitless curiosity of space exploration.
Directed, edited and post produced by Ariana Rodriguez
Behind the scenes
To bring my idea to life, I crafted a narrative featuring two models in a stylised outer space, conveyed through three distinct but interconnected sets:
Set 1: Gravity Defied
I had the entire studio painted green—including the floor and several plinths—to create a fully immersive green screen environment. Later, in post production, I overlayed the campaign artwork designs and animated them to emphasise surrealism and movement.
Set 2: Cosmic Surface
I got an outer space photo printed in backdrop size and got them stapled to two studio wooden walls. I then gave some atmosphere to the scene by adding red lighting and using a smoke machine. Finally, wide-angle lenses and low camera angles were used to exaggerate scale and give the visuals a cinematic, off-planet feel.
Set 3: Lunar Spotlight
I positioned a spotlight above the set to mimic the glow of the moon and create a dramatic, atmospheric mood. To introduce a sense of movement and weightlessness, I had the models stand on a turntable, rotating slowly as they gazed into the distance. The contrast between light and shadow, combined with the subtle motion, added a dreamlike, celestial quality to the scene.
offline (before post)
online (after post)