The Great Queer Pottery Throwdown
Inspired by the reality show “The Great Pottery Throwdown”, Pink Ember created a queer, one-day version of it. For the second edition of this event, I developed the social media strategy and executed it through a series of Reels, posts and an interactive Instagram filter.
Social media strategy and execution by Ariana Rodriguez
1. Teaser
We began by building anticipation through Instagram Stories, sharing nostalgic photos from the first event. This was followed by a casual, organic-looking Reel teasing the possibility of a second edition and asking the Pink Ember community if they wanted it back.
2. Save the Date
In response to one of the enthusiastic comments, we posted a Reel featuring one of the directors confirming the event's return and prompting followers to save the date.
3. Poster reveal
Our third post was a Poster Reveal video, offering key information about the event. From this poster, we created all the branding assets used across the rest of the social campaign.
4. Defending Champion
To highlight the competitive aspect of the event, we created a playful Reel with the previous year’s champion, reminding followers that—while fun—it’s still a competition, and yes, there are prizes.
5. Info Video
We released a Reel with one of our directors explaining what the event is, especially for those unfamiliar with the original show or who didn’t attend the first edition.
6. Carousel Post – Info Recap
A few days later, we posted a carousel with key points from the information Reel, making it easier for people to access the details in a static format.
7. How to Buy Tickets
We created a clear, step-by-step video showing how to buy tickets for the event, helping reduce confusion and increase conversions.
8. Trophy Process Videos
To build excitement, we posted three process videos showing how the third, second, and first-place trophies were made—highlighting the craftsmanship behind the prizes.
9. Interactive Instagram Filter
As part of the content strategy, I created an interactive and shareable Instagram filter where users could pick their favourite pottery techniques. At the end of the game, the event’s poster and dates were displayed. After the event, I updated the filter to show the Pink Ember logo instead of the poster.
10. Judges Reveal
As the event approached, we announced the panel of judges through a dedicated post.
11. Sponsors & Unboxing
With growing attention on social media, the event attracted sponsors. One sponsor donated a new pottery wheel, so we created and shared an unboxing video before the event to thank them and build buzz.
12. Live Stories – Event Day
On the day of the event, two volunteers live-covered the action through Instagram Stories—one from the wheel-throwing area and the other from the hand-building area—giving followers a real-time look at the experience.
13. Aftermath Post
Post-event, we shared a carousel featuring photos from the day, along with thank-yous to attendees, volunteers, organisers, and sponsors.
